05 // D2C fashion // E-commerce

Custom Shopify Store for a Fashion Brand

Client: Sui Story · suistory.com

Shopify OS 2.0Custom ThemePredictive SearchTiered DiscountsWASM
Live storefront hero: a model in lilac embroidery against a sunlit courtyard, with the announcement bar running shipping and COD promises above the nav

01 / 05Live storefront hero: a model in lilac embroidery against a sunlit courtyard, with the announcement bar running shipping and COD promises above the nav

What we built

A store theme built entirely from scratch rather than adapted from a template — animated brand moments through the journey, a drawer cart with shipping incentives, wishlist, predictive search, and discount logic written for the brand's own promotional model.

What the client got

A store that looks like the brand instead of like the platform — which matters when the product is the reason people pay a premium and a template store quietly undercuts that.

They also got independence: the merchandising and promotion tools were built around how this team runs campaigns, so they launch, change and schedule things themselves instead of paying a developer every time.

See it live

Live at suistory.com — open it, it is the real store.